the environment of today, strategic re-assessment and planning no longer
encompasses a five-year planning window. Two years - a maximum of three -
is the longest planning horizon corporations can or should tolerate. The
market technology, requirements and competition simply dictate alert,
sensitive market understanding and responses based on an integrated
picture of “present perfect” organization.
Of course to do the best strategic
re-assessment, initial time must be spent developing and articulating the
picture of who the founding organization is - its history, purpose,
products and services, target customers and the strategies, objectives,
and tactics to move forward on the plan.
Many organizations are generally aware
of a planning document developed and put aside and with a little help can
find the file where the strategic plan is located. It is usually those
organizations that over time begin to see and identify signs that the
Misplaced the organization
purpose for their own units’ required output measures;
Lost where the customer
stands in the day's priorities; and
Clearly forgotten how the
strategy the company's using is uniquely staging itself as a key market
organization evolutions, it is vital the strategic plan be revisited -
with as broad participation as possible -- so that the guiding plan is
reshaped and energized and the employees grab their pieces and see clearly
how their branches flow from the singular corporate “tree.”
Davis Wick Consulting, we strongly support a collaborative strategic
planning process. We bring a number of helpful processes or approaches to
the client and a knowledge, understanding and excitement to the work.
Corporate executives and other employees join in and join together to do
the planning, analysis and implementation work so that the chance of
isolated pockets of misinformed or uninformed strategy interpretation, or
worse, disconnected individual work are extinguished by joint development
and integration of plans and systems.
regular and redefined development of this corporate infrastructure is
integral to a healthy and vital company. Let us help you to develop these
planning steps to revitalize and strengthen your organization.